Amazon & Walmart growth partner for brands
Take back control of your digital shelf
We buy your inventory up front, prep and ship it ourselves, and run your listings, SEO, and advertising, so your brand shows up online exactly the way you intend.
How we partner
When shoppers search for your product, what do they find?
Too often it's a crowded listing: a dozen sellers racing to the bottom on price, an outdated label in the main image, and a product page Amazon filled in on its own. We step in as your authorized seller and take ownership of the whole shelf.
Full service, zero fees
No retainers and no hidden fees. You don't pay us to manage your brand. We earn through a revenue share, so we only do well when you do.
We buy up front
We purchase inventory at wholesale, directly from you or an authorized distributor. You're paid before a single unit sells.
Pricing you can count on
We always advertise at or above your minimum advertised price, so customers see one consistent price wherever they shop.
Your brand, as intended
Accurate listings and careful handling mean the customer receives exactly what the listing describes, 110% of the time.
What we ask in return: a revenue share and direct authorization to sell your products online. That's it.
Services
Everything your digital shelf needs, handled by one team
We buy it, prep it, and ship it in. All of it, ourselves.
Your inventory never passes through a third-party prep center. We purchase it up front, then pick, pack, and send every shipment to Amazon's fulfillment centers in-house, so nothing is left to chance between your warehouse and the customer.
Talk to us about inventory
Purchased at wholesale
We buy from you or your authorized distributor, so your supply chain stays controlled and traceable.
Picked and packed in-house
Every unit is labeled, bagged, and boxed by our team to Amazon's prep requirements.
Shipped to Amazon, 100% by us
We build and send every shipment into Amazon's fulfillment network ourselves.
Restocked on time
We plan orders around sales velocity and seasonality, because running out of stock costs you rank.
Checked before it ships
We inspect product condition and packaging so what arrives matches what the listing promises.
No stock left behind
We catch stranded or aging units early, before storage fees eat into anyone's margin.
Listings that say what your brand would say
When a listing has no real bullets or description, Amazon writes its own summary, and it doesn't always get your product right. We rebuild each listing from your own materials, research the keywords shoppers use, and keep every word within Amazon's policies.
Talk to us about your listingsThe right category
A product filed in the wrong category gets ranked against the wrong competition. We request the correct placement with supporting documentation.
Titles, highlights, and bullets
Written from your product details and label, and sized to Amazon's current character limits.
Keyword research and SEO
We rank search terms by real shopper volume and build them into your copy and backend fields.
Images that match the box
We make sure the main image shows your current packaging and meets Amazon's image rules, then build out a full image set.
Built for phones
Most shoppers see your listing in the Amazon app. We check how every page reads on a small screen.
Policy-safe wording
Some everyday product terms trigger Amazon restrictions. We catch them before they cost you a listing.
- You share your materialsLabels, product pages, guidelines, or anything that describes the product.
- We build the changesEvery claim is sourced to your own materials.
- You approve themNothing goes live without your sign-off.
- Amazon reviewsChanges go through Brand Registry, and we confirm they took effect.
Our ad budget behind your growth
Once your listing is fixed and your price is stable, we fund the advertising ourselves. Stable pricing comes first on purpose: ads only run while we hold the Buy Box, so a steady price is what makes every ad dollar count.
Talk to us about advertising
Funded by us
Ad spend comes from Shelf Group's budget, not an invoice to you.
Sponsored Products
Keyword and product-targeted campaigns that put your listing in front of shoppers who are ready to buy.
Sponsored Brands
Top-of-search placements that feature your logo and several products at once.
Launch campaigns
A structured ramp for new items to build early sales and organic rank.
Bids that follow results
We move budget toward the searches that convert and cut the ones that don't.
Results you can see
We walk through spend, sales, and return with you at every check-in.
Take your brand to Walmart shoppers, too
Once your Amazon presence is on solid ground, we bring your products to Walmart Marketplace and manage them there with the same care: accurate, well kept, and built to grow.
Talk to us about Walmart- ExpansionWe launch your products on Walmart Marketplace with listings adapted to Walmart's content requirements.
- UpkeepWe keep pricing, inventory, and product content accurate so your Walmart listings never fall out of date.
- StandardsWe stay on top of Walmart's seller performance standards to keep your listings visible.
- GrowthWe build on early sales with sharper content and pricing that widens your reach.
Our process
Initiative, maintain, then grow
One SKU to start. Your sign-off on every change. Our budget behind the growth. You share the vision; we understand it and execute.
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01Initiative
One SKU, bought up front
We start with a single product. We buy the inventory up front, and you add us to your Brand Registry.
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02Maintain
Nothing goes live without you
We build every listing change, you approve it, and Amazon gives the final review. From day one we advertise at or above your minimum advertised price, and we flag unauthorized sellers to you so you can act on them.
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03Grow
Stability first, then our ad budget
With the listing fixed and the price stable, we fund the ads and push for growth.
The result: happier customers, better return on ad spend, and a supply chain you control.
Trust comes first. Once the first listing is performing, we work with you to bring the same results to the rest of your catalog.
Working with us
We listen first, then deliver
Our job is to make sure your brand is represented online exactly the way you intend. That starts with understanding what you value, on Amazon, on Walmart, and everywhere your products are sold.
Growth meetings on your schedule
Monthly or quarterly sit-downs to review results and plan your next moves, from new SKUs to new marketplaces.
A team that picks up the phone
Clear, fast communication with the people actually working on your listings.
Your goals set the plan
We learn your e-commerce goals for the year ahead and build our work around them.
No surprises
You approve every change to your listings before it goes live.
Let us take the initiative, instead of leaving it a free-for-all
A short call is all it takes to see what we'd change first.
Book a short callGet in touch
Let's talk about your brand
Send us a note and our team will reach out within 24 hours.
Contact information
Prefer a scheduled call?
Book a free 30-minute call with our team to talk through your brand's goals.
Request a call